CustomersReputation
Reviews and referrals
Ask for a review at the right moment, and turn happy customers into introductions.
Tools
Mailchimp, HubSpot, Gorgias, Tidio
Outcomes
A review request after every finished job • Every review answered before it goes public • Referrals tracked per customer
Documentation
Instruction-ready detail below
What breaks
Happy customers say nothing and unhappy customers say something publicly. Without a routine ask, a five-star job earns no new work, and the first review that appears is usually a complaint.
What the workflow does
- Ask for a review a short time after each job is finished, while the experience is still fresh.
- Draft a reply to every review, including the negative ones, before anything goes public.
- Log which customers were asked, which replied, and which referred someone else.
- Follow up on a referral with the same attention a warm introduction deserves.
- Ask a referred friend for a review too, once their own first job is finished.
What stays human
You approve every public reply, and you decide which unhappy customers get a phone call instead of a written response.