Weekly trigger scan
Each Monday, scan target accounts for funding, hiring, or exec changes and send a short trigger digest.
Part of Account research briefs
Tools
CRM, Web sources
Outcomes
No first touch without a current brief • Each brief names one reason to call • Stale titles caught before the send • One page, not a research tab
Documentation
Instruction-ready detail below
Each Monday, scan target accounts for funding, hiring, or exec changes and send a short trigger digest.