ProspectingResearch

First-touch account brief

When a new target account is added to the CRM, draft a 1-page brief with ICP fit, triggers, and a first-touch message.

Tools

CRM, LinkedIn

Outcomes

No first touch without a current brief • Each brief names one reason to call • Stale titles caught before the send • One page, not a research tab

Documentation

Instruction-ready detail below

When a new target account is added to the CRM, draft a 1-page brief with ICP fit, triggers, and a first-touch message.

Instruction file

When a new target account is added to the CRM, draft a 1-page brief with ICP fit, triggers, and a first-touch message.

Tools

CRM, LinkedIn

Trigger

When a new target account is added

Setup time

5 minutes

Refreshes target accounts that changed size or ownership and reports what moved.

After each sales call, draft a recap with key takeaways and next steps, then share with the team.

Check if client intake forms are complete. If yes, create client folder.

Every Friday, scan the pipeline for stale deals and Slack the rep with a risk summary.

Drafts a first message for a new lead using the one company fact that matters.

Before a first meeting, compile recent news, key stakeholders, and two outreach angles.

Every Monday, compile the weekly sales report from regional updates and email it to leadership.

Each Monday, scan target accounts for funding, hiring, or exec changes and send a short trigger digest.

Each morning, send a list of cold leads from Zoho CRM with a 1-sentence summary and next step.

Arrive at a discovery call with the stakeholders mapped, the questions already answered, and the gaps worth spending the limited time on.

Score every account against the same written firmographic and intent criteria, so two reps reach the same answer about whether it is worth working.

Download

Download the app and begin with drafts and checklists before you write anything back.