Always-onQuality

Flow Sunset Review

Lists lifecycle flows that have produced no conversions in two months and recommends a fix, a rewrite, or a shutdown date.

Part of Lifecycle Email Hygiene and Deliverability

Tools

Klaviyo, Customer.io, Notion

Outcomes

Flows that stopped working retired • Less email and SMS fatigue • Every shutdown gets a date

Documentation

Instruction-ready detail below

Mid-month, list the <in:spreadsheets>welcome and win-back flows</in:spreadsheets> with no conversions in sixty days and <email>email</email> a recommendation for each one.

Instruction file

Mid-month, list the <in:spreadsheets>welcome and win-back flows</in:spreadsheets> with no conversions in sixty days and <email>email</email> a recommendation for each one.

Setup requirements

Tools

Klaviyo, Customer.io, Notion

Trigger

On the fifteenth of each month

Setup time

15 minutes

Other automations in this workflow

Deliverability Watch

Watches bounce, complaint, and unsubscribe rates by list and flow, and flags the send behind any jump.

Unsubscribe Spike Check

Traces an unsubscribe spike to the send, the segment, and the subject line that caused it.

Related workflows

Campaign reporting

Builds the weekly campaign report from one agreed set of channel numbers, so the meeting starts from the same figures instead of five screenshots.

Brand mention alerts

Sorts every mention of the brand by how it reads and puts the ones that need a person today in front of the team, so a complaint is answered the day it appears.

Social media digest

Turns the previous day's comments, mentions, and per-post results into one short morning read with a reply queue attached, so questions are answered the same morning and last week is still findable.

Download

Start with one instruction file.

Download the app and begin with drafts and checklists before you write anything back.

  • •Plain-language instructions
  • •Runs on your machine
  • •Works with your existing setup
  • •Reviewable activity history
Download