LaunchQuality

Form Completion Drop

Alerts when a form's completion rate falls well below its recent average on a page that is taking paid traffic.

Part of Landing Page Variant QA and Form Testing

Tools

Google Analytics 4, Hotjar, Unbounce, Slack

Outcomes

Form friction caught the same day • Page and variant named • Less waste before the rate recovers

Documentation

Instruction-ready detail below

When a form's completion rate drops, compare the <in:websites>page and variant</in:websites> against last week, then <slack>post</slack> the likely cause and what to check next.

Instruction file

When a form's completion rate drops, compare the <in:websites>page and variant</in:websites> against last week, then <slack>post</slack> the likely cause and what to check next.

Setup requirements

Tools

Google Analytics 4, Hotjar, Unbounce, Slack

Trigger

When form completion drops more than 20% week over week

Setup time

15 minutes

Other automations in this workflow

Variant QA Sweep

Checks every live landing page variant for broken links, form errors, and layout problems on a phone.

Related workflows

Campaign Brief and Launch Checklist

Turns a campaign idea into a dated brief with owners, a checklist, and a go or no-go check before anything goes live.

Paid Media Pacing and Budget Reallocation

Compares spend to plan by channel each week and proposes budget moves with the numbers behind them.

Campaign reporting

Builds the weekly campaign report from one agreed set of channel numbers, so the meeting starts from the same figures instead of five screenshots.

Download

Start with one instruction file.

Download the app and begin with drafts and checklists before you write anything back.

  • •Plain-language instructions
  • •Runs on your machine
  • •Works with your existing setup
  • •Reviewable activity history
Download