MeasureAttribution

Budget Reallocation Proposal

Ranks channels by cost per qualified lead and drafts a proposed budget shift with the reasoning attached.

Part of Paid Media Pacing and Budget Reallocation

Tools

Google Ads, Meta Ads, Dreamdata, Amplitude

Outcomes

Shift proposed with reasons • Trade-offs visible before spend moves • The decision stays with the owner

Documentation

Instruction-ready detail below

Early each month, rank the channels by cost per qualified lead from <in:spreadsheets>the attribution report</in:spreadsheets>, then <email>email</email> the proposed shift with the reasoning and the risk.

Instruction file

Early each month, rank the channels by cost per qualified lead from <in:spreadsheets>the attribution report</in:spreadsheets>, then <email>email</email> the proposed shift with the reasoning and the risk.

Setup requirements

Tools

Google Ads, Meta Ads, Dreamdata, Amplitude

Trigger

On the fifth of each month

Setup time

20 minutes

Other automations in this workflow

Ads Spend Anomaly Alert

Flags a day when spend or cost per lead moves far outside the range the campaign normally runs in.

Weekly Pacing Check

Compares spend against the plan by channel each week and flags the campaigns pacing ahead or behind.

Related workflows

Campaign reporting

Builds the weekly campaign report from one agreed set of channel numbers, so the meeting starts from the same figures instead of five screenshots.

Landing Page Variant QA and Form Testing

Checks every live variant for broken links, form errors, and tracking before paid traffic lands on it.

Competitor monitoring

Watches a short list of competitor pricing pages, release notes, and ad libraries and reports what moved with the source, so nobody discovers a price cut from a customer.

Download

Start with one instruction file.

Download the app and begin with drafts and checklists before you write anything back.

  • •Plain-language instructions
  • •Runs on your machine
  • •Works with your existing setup
  • •Reviewable activity history
Download