Marketing Calendar and Deadline Tracking
Keeps campaign dates, content dates, and the dependencies between them on one calendar, so nothing is booked twice.
Tools
Notion, Contentful, Slack, HubSpot Marketing Hub
Outcomes
One calendar for campaigns, content, and launches • Double-booked weeks flagged a month ahead • Every deadline names what it depends on • Owners see only what is due this week
Documentation
Instruction-ready detail below
What breaks
Campaign dates live in a slide, editorial dates live in a spreadsheet, and nobody compares the two. Two big pieces ship in the same week, a webinar collides with the email meant to promote it, and the clash is found a week too late.
What the workflow does
- Put campaigns, content, launches, and events on one calendar using the same date format everywhere.
- Mark the dependencies between items, so an email waiting on a finished page cannot quietly drift.
- Compare the calendar against itself each week and flag the weeks that carry two or more launches.
- List the deadlines in the next four weeks that depend on another team, with the date each one needs from them.
- Keep a short record of what moved and why, so the same conflict is not rediscovered every quarter.
What a human still approves
The marketing lead decides the priority when two campaigns want the same week, and confirms any date change before it reaches the channels. The workflow reports collisions; it does not move a launch on its own.