Routes an account to its owner as soon as research activity crosses the agreed threshold.
Part of Buyer intent routing
Tools
6sense, Salesforce, LinkedIn Sales Navigator
Outcomes
Same-day response to interest • One owner per account
Documentation
Instruction-ready detail below
When an account crosses our <in:spreadsheets>intent threshold</in:spreadsheets>, <slack>post</slack> the account name, the topics its people read, and one suggested opener.
When an account crosses our <in:spreadsheets>intent threshold</in:spreadsheets>, <slack>post</slack> the account name, the topics its people read, and one suggested opener.Tools
6sense, Salesforce, LinkedIn Sales Navigator
Trigger
When an account crosses the intent threshold
Setup time
20 minutes
Fill in the fields a lead arrived without, merge the records that describe the same person, and keep the outbound list clean.
Keep a one-page brief per target account: the people who matter, what changed there recently, and the reason to reach out this week.
Check each inbound lead's fields, territory, and open opportunities, then send it to one named owner with a response clock attached.
Hold every rep to one agreed cadence and honor opt-outs everywhere the address is stored.
Download
Download the app and begin with drafts and checklists before you write anything back.