DeliverDelivery

Video transcoding

Render every delivery version of a finished video from one master and play-test each one, so a broken file is found before the client opens the link.

Tools

AWS MediaConvert, Mux, Cloudflare Stream, Cloudinary, Bunny.net

Outcomes

Every expected rendition present after a render • Each version played before release • Bad encodes caught before the link ships • One master, one delivery recipe

Documentation

Instruction-ready detail below

Encoding is treated as the last five minutes of a job, so it is the step that goes wrong. A queue is submitted, the render finishes, and nobody opens the files. The broken one is a single rendition at one bitrate that the client's phone will not play, discovered on the morning of a launch. This workflow keeps one master per finished video, runs it through the agreed set of sizes, and checks every output for duration, size, and a real playback sample before anything is sent. Anything that fails goes on a short list with the file name, and the delivery is held until it is re-run or consciously dropped. Delivery recipes are recorded per client, so the next job for the same account is not specified from memory. The editor still decides which master is final and which versions the client should have; the workflow only makes sure what was promised actually plays.

Automations

Choose the setup that matches your tools.

Problem this workflow solves

An export is uploaded, the link is emailed, and the client's phone will not play it. Nobody can say which version failed because the renditions were queued and never opened, so the account manager chases the video team, the video team re-runs the encode, and the client waits another day. What goes missing is the delivery spec, which sizes and bitrates this client needs and which of them exist, and the consequence is a campaign launch that starts late.

Download

Start with one instruction file.

Download the app and begin with drafts and checklists before you write anything back.

  • •Plain-language instructions
  • •Runs on your machine
  • •Works with your existing setup
  • •Reviewable activity history
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