ProduceQuality

Keyword Brief Draft

Turns a target keyword into a written brief with search intent, related questions, and the internal links to point at.

Part of SEO Brief to Publish Pipeline

Tools

Semrush, Google Search Console, Contentful, Notion

Outcomes

Brief drafted in minutes • Intent and questions covered • No page chasing an existing term

Documentation

Instruction-ready detail below

When a keyword is added to <in:spreadsheets>the content backlog</in:spreadsheets>, draft a <documents>content brief</documents> with the intent, the related questions, and the pages the site already has.

Instruction file

When a keyword is added to <in:spreadsheets>the content backlog</in:spreadsheets>, draft a <documents>content brief</documents> with the intent, the related questions, and the pages the site already has.

Setup requirements

Tools

Semrush, Google Search Console, Contentful, Notion

Trigger

When a keyword is added to the content backlog

Setup time

15 minutes

Other automations in this workflow

Search Console Opportunity Digest

Turns weekly search query changes into a short list of pages worth writing, refreshing, or checking.

Related workflows

Content Refresh and Decay Detection

Finds pages losing clicks or position, orders the refresh work by the traffic at risk, and puts each one in the backlog with an owner.

Content tagging

Applies one tag set to every published page, email, and asset, so the library can be searched and a campaign's results can be counted by what it actually shipped.

Campaign reporting

Builds the weekly campaign report from one agreed set of channel numbers, so the meeting starts from the same figures instead of five screenshots.

Download

Start with one instruction file.

Download the app and begin with drafts and checklists before you write anything back.

  • •Plain-language instructions
  • •Runs on your machine
  • •Works with your existing setup
  • •Reviewable activity history
Download