OptimizeQuality

Content Decay Digest

Lists the pages losing clicks or position and orders the refresh work by the traffic each page is losing.

Part of Content Refresh and Decay Detection

Tools

Semrush, Google Search Console, Amplitude, Notion

Outcomes

Decay caught in weeks • Refresh order set by value • Each refresh has an owner

Documentation

Instruction-ready detail below

Every Thursday at <in:schedule>8:00am</in:schedule>, list the pages that lost clicks or position and <slack>post</slack> a refresh order ranked by the traffic each one is losing.

Instruction file

Every Thursday at <in:schedule>8:00am</in:schedule>, list the pages that lost clicks or position and <slack>post</slack> a refresh order ranked by the traffic each one is losing.

Setup requirements

Tools

Semrush, Google Search Console, Amplitude, Notion

Trigger

Every Thursday at 8:00am

Setup time

10 minutes

Other automations in this workflow

Refresh Opportunity List

Finds pages with strong backlinks and falling traffic, and proposes an owner and a date for each refresh.

Related workflows

SEO Brief to Publish Pipeline

Moves a target keyword from search data to a written brief, a draft, a review, and a published page with tracking attached.

Content tagging

Applies one tag set to every published page, email, and asset, so the library can be searched and a campaign's results can be counted by what it actually shipped.

Campaign reporting

Builds the weekly campaign report from one agreed set of channel numbers, so the meeting starts from the same figures instead of five screenshots.

Download

Start with one instruction file.

Download the app and begin with drafts and checklists before you write anything back.

  • •Plain-language instructions
  • •Runs on your machine
  • •Works with your existing setup
  • •Reviewable activity history
Download